Everyone please welcome Shalon Dozier to A Broadway Body: Continued Conversations! Shalon is a plus fit model (for brands like Skims, Good American, Cato, Adidas and any popular brand in Nordstrom’s, Target, Walmart). She is also the owner of The Dozier Agency in Los Angeles, CA, which is a plus-size fashion consultation firm who consults brands on what plus-size women want when it comes to their clothing. She and I met modeling for some of the same clients, and I knew I wanted to bring her in for a conversation about body image.
Shalon has been a range of sizes on the spectrum, and her story of realizing she didn’t have to change her body to have success as a fit model gives me chills.
In our conversation, we discuss…
How Shalon got her start in the fit model industry
Her realization and understanding that her body and its biggest was needed in this industry, and she could maintain it
The feeling when a friend asks if she fit a plus-size garment because it actually fits well
How fit modeling is not for the faint of heart
The lack of plus-size representation in the rooms where decisions are being made about plus-size fashion
The lack of inclusion of plus-size bodies in the fashion industry as a whole
Taking action to make this industry more inclusive for plus-size bodies
How being discovered by Torrid kick-started her whole career and catapulted her into an inclusivity revolution
Understanding the history of fashion and where the standards originated
Rewriting the narrative to de-center the male gaze in the fashion industry
Remembering the “why” behind the work we do as fit models
The keys to being a great fit model
How Shalon ended up founding her agency
Shalon is a gem of a human being and an extremely knowledgeable model. This was such an educational conversation to be part of, and I hope you take so much away from the intersection of Shalon’s expertise and lens on the state of the industry and being a plus model in today’s fashion industry climate. Shalon is truly for the girls and women she works with and represents, and I cannot wait for you to hear our conversation!
“ If you want to make money, make the damn (plus-size) clothes!”
- Shalon Dozier
Below is a text insert of our conversation that stuck with me, starting at around the 9-minute & 20-second mark:
Shalon Dozier: You have to have kind of a thick skin to do this because they’re gonna talk about your body, and they’re gonna talk about you like you’re not even human.
Megan Gill: And they’re gonna talk about you right in front of you.
Shalon Dozier: In your face!
Megan Gill: While you’re in your bra and underwear.
Shalon Dozier: In your underwear and your bra! In front of a whole room of people.
Megan Gill: Yeah, yep. It’s so true.
Shalon Dozier: Okay, so you have to be thick-skinned. I think you’ve got to love this. It’s very niche, but you’ve got to love it. And I know that there’s a big influx of plus-size people wanting to get into the fit modeling industry. And I’m totally for all of that. But this is something that – it’s not like a means to end – it is a means to an end, but it’s not that. If you really want to be successful in this – and where I got my success was that I literally was like, “This is an untouched market.” I was like, “You mean to tell me you’re gonna pay me hundreds of dollars an hour to tell you what I think about some clothes?” And the rest of the models that I knew and circles that I knew was like, “Oh, fit modeling? I don’t think so. I want to be in a campaign.” And I was like, “That’s fine,” because I’m gonna haha to the bank because this is something untouched. And you have to look at it like that. Like it’s not this thing like a means to an end, you know what I mean? And that’s where a lot of girls, I think, lose their success in it or burn out because they’re just like, “Wait a minute. So I do this day in, day out? I have to keep up with my body? I have to do this da, da, da?” You have to really love to do this.
Megan Gill: It’s very true.
Shalon Dozier: Seriously.
Megan Gill: I can absolutely co-sign that myself, and it’s cool because I, over the past six years, have grown to love it. And at first, like the first time someone is talking about your body in front of you in front of a room of people, it is so jarring and it’s so like, “Wait, what’s going on?”
Shalon Dozier: Yes.
Megan Gill: But if you have the, if you have the understanding that, sure, it’s about your body, but it’s not about your body. It’s about producing the best clothes that we can produce for so many people. You’ve got to separate yourself from that a little bit. I feel like it’s really helpful. But also how lovely that your experience with fitting has brought you to understand that you don’t need to be smaller and that you can maintain where you are.
Shalon Dozier: Yes.
Megan Gill: And if you do maintain where you are, then you can help create these clothes that so many other plus-size women need. Like that piece of it all is just really special and so important.
Shalon Dozier: Yes! Yes, that to me is amazing, and it’s really good when I get friends who text me, and they’re like in the Target like dressing room, and they’re like, “Did you? Were you the fit model for this? Because girl, look at this. This looks good on me, girl!”
Megan Gill: Yeah.
Shalon Dozier: Or, “Shalon, did you do these jeans? These are amazing!”
Megan Gill: Yeah.
Shalon Dozier: And it feels like that little – those little messages let me know that I’m working and my purpose because I’m a girl’s girl. I want us all to win, and I am about us all feeling good in the skin you’re in. It’s like I did a post the other day, I’m no woman’s competition. I want us all to win.
Megan Gill: Yeah.
Shalon Dozier: I want us all to feel beautiful. I didn’t get in this to be like, “Ha, I’m better than you. Ha!” No. I’m like, “Girl, I’m standing, taking the hits, you know, them talking about my body, for this to fit good for you to have a great product that you feel good about when you walk out in the street.”
Megan Gill: Yes.
Shalon Dozier: “You’re welcome!”
Megan Gill: Absolutely, and that’s why you say you have to love it because you are taking the hits, and granted, it’s not – okay, taking the hits is not – I don’t know. It’s not like people are being always blatantly like –
Shalon Dozier: No, it’s not that.
Megan Gill: But it’s in the little nuance of things that people say, and when you’re with a client, and there’s just like a little tiny comment that doesn’t feel like a big deal. But to some people, I’m like, it could be a huge deal.
And I had an epiphany a year or two ago, like when I was in the thick of getting into the body image work myself and really feeling like I was coming to a really good place – I was in a good relationship with my body, it dawned on me that some people who maybe didn’t have a good relationship with their body or who were in the thick of eating disorders or who had really bad body dysmorphia, it might not be good for them to be in this industry and to be doing this work.
Shalon Dozier: No.
Megan Gill: Because it could really mess with your brain if you’re not careful and if you don’t have the understanding of the broader reason behind what’s going on here.
Shalon Dozier: A hundred percent.
Megan Gill: Yeah.
Shalon Dozier: You got to be – like I said, this is not something for the faint of heart. I’ve had people say, “Oh, I could be a fit model!” And I’m like, “Okay. Sure.” Because you have to have a thick skin. There are times that I have literally walked out in a situation where I was in tears, okay? There’s a flip side. There’s a great side to it. I love what I do; it’s like I have friends, I’ve met these amazing people, I’ve met you. I have all these wonderful people in my life that I have gained over my time in the industry, right? And there’s something to be said about when a room is listening, and it’s like the CEO of a company, and they’re like, “Can you say that in our sales meeting?” You know what I mean?
Megan Gill: Yeah. Yeah.
Shalon Dozier: Granted, yes. But then there are times, like you’re saying, those little nuances, that at the quietude of you being in your home, you’re like, “That shit hurt my feelings,” you get what I mean?
Megan Gill: Absolutely.
Shalon Dozier: And then the next day, you’ve got to shake it off and go in there and be a badass. You get what I mean?
Megan Gill: Absolutely, one hundred percent.
Shalon Dozier: So you have to really love yourself and accept yourself for exactly who you are, you know what I mean? And go in there with, “God put me in this purpose for a reason, and it’s to help other women and other people.”
Megan Gill: Absolutely, mic drop to all of that. And then to just add on another layer to what you are talking about, this is our livelihood, and therefore if a client is talking about your body and how it might not work for them any longer or something of the sort, not to mention like the mental gymnastics that we have to do as the models to be like, “Okay, am I gonna lose this client? This is part of what I’m paying my bills with.” That that comes along with it too is also not for the faint of heart because it’s tough. It’s tough.
Shalon Dozier: Yeah, it is. No, it’s super tough, and I think where I’m noticing, as a plus model, and this is where it’s affecting my livelihood is I’m a child of God. I’m a Christian, so I believe that God will provide for me no matter what, okay? But I have noticed a decline in work. And I seriously believe and I’ve been told by certain companies, “Oh yeah, we’re not doing plus anymore.” And I’m like, “Okay, but they are still plus-size women – there are still fat girls –,” and I say fat lovingly because I’m fat, so I can say that. You know what I mean? But, “Okay, there are still plus-size women out there that still want to buy clothes!”
Megan Gill: Right! “From you. Probably because they know that you’re producing, you’ve been producing them. What do you mean you’re just gonna stop?” To get on what you’re saying, I’ve noticed, and a lot of plus-size models in the industry, we’ve all noticed that there’s a lack of plus-size bodies, plus-size presence in fashion week now, on runways. There’s a lack of plus-size people being shown in e-comm, on certain companies that were inclusive at one time and are no longer, you know what I’m saying?
Megan Gill: Yep.
Shalon Dozier: We are watching this in real frickin’ time. And my thing is – and I will die on this hill – when I came into this business. it was $3 billion for plus. In 11 years, it has gone to $34 billion. We have spending power. We are here buying the clothes. We have the money to spend. We like to dress. We like to look good. So my question is, when it’s this paradigm shift that you’re talking about with clients and no longer needing your body type, it’s like, “Are you crazy? Because do you not want to make money?”
Megan Gill: Literally!
Shalon Dozier: “Do you not want to make the money?” But what I’ve found is it’s happened to me, and then they have to ask me to come back.
Megan Gill: Uh-huh. I know we’ve spoken about that before. Yep. “I’m sorry, what?”
Shalon Dozier: Oh yeah. And, “We’re not gonna do plus.” And it’s, “Oh, that was a mistake. Mm-hmm. We want that money. Hi, can you come back? We’re gonna be doing inclusive again.” You know what I mean?
And I do believe that there is about to be this wave – we’re on the tail end of lack of inclusivity because this is something that happened long before the Trump administration did away with DEI. That’s the thing people don’t know is that the lack of inclusion, in terms of plus-sized bodies, happened long before this, okay? This whole situation with DEI being removed was just kinda like the icing on the cake. Well, because of our economy being so bad, companies are actually like – actually, after I did that post on my Instagram that we talked about, it was like literally a literal shifting again. And it’s shifting again, where people started being like, “Hey, we have a line. Would you like to come in? Can we meet with you?” And I was like, “Wait a minute, my phone is ringing now!”
Megan Gill: It’s almost like who do you stand for? If you are gonna get rid of plus, or if you’re just not gonna have a plus line, do you stand with the,m or are you trying to do the right thing and do better for the people of the world, of this country?
Shalon Dozier: Personally, yeah, I would like to believe that’s what it is. But I’m gonna say that this is about money. It’s about business. It’s about if it doesn’t make dollars, it doesn’t make sense. But the problem is that a lot of these companies are making these decisions without plus-sized people in the room. You cannot make a decision for what I want, what my friends want, family members want, that are plus-size, and you’ve been a size two all your life. You don’t know what I want. And it’s no amount of you having an MBA or you having enough business skills in sales or merchandising is going to allot you to know what my body wants.
Megan Gill: Yep. What the lived experience is.
Shalon Dozier: You are basing it on a personal opinion, and then when you indoctrinate that personal opinion into your company, and the sales drop, then you have to go, “Oh, my bad. Yeah, come back, actually,” you know what I mean? And what I find is that there have been times with companies, even famous, infamous, plus-sized companies – will remain nameless. I did a sales meeting one time, and I was the only plus-sized person in the room, and this is like a tried-and-true plus-sized brand. And I was like – I sat back like, “Ooh, if everybody knew that these people making the decisions for this, nobody’s plus-size.”
Megan Gill: It just doesn’t make sense.
Shalon Dozier: Make it make sense.
Megan Gill: So it’s like where’s the representation in front of the camera, and where’s the representation behind the camera or behind the scenes, you know?
Shalon Dozier: Yes, yes.
Megan Gill: Because we need both.
Shalon Dozier: Yes, you do. And I don’t see plus-size – sometimes I’m the only plus-sized person in the room to this day. Okay, so that tells me a lot, and what I’ve learned in my career and how I started consulting is that I had a tech designer tell me once, she was like, “You’re such a wealth of knowledge because you don’t only just fit for us. You fit, you give out pattern correction callouts.” She was like, “And you consult us. You literally ask a question like, ‘Oh, this is cute. So how are you gonna market this to us? Oh, what are you gonna put with that?’” You know what I mean? And I’ve had to, because I’m like, I like to shop! So, “How are you gonna present this to somebody? How are you gonna do that?”
“It’s really good when I get friends who text me, and they’re like in the Target dressing room, and they’re like, “Did you? Were you the fit model for this? Because girl, look at this. This looks good on me, girl!” Or, “Shalon, did you do these jeans? These are amazing!” And it feels like that little – those little messages let me know that I’m working and my purpose because I’m a girl’s girl. I want us all to win, and I am about us all feeling good in the skin you’re in. It’s like I did a post the other day, I’m no woman’s competition. I want us all to win. I want us all to feel beautiful. I didn’t get in this to be like, “Ha, I’m better than you. Ha!” No. I’m like, “Girl, I’m standing, taking the hits, you know, them talking about my body, for this to fit good for you to have a great product that you feel good about when you walk out in the street.”
- Shalon Dozier
Shalon Dozier is a Los Angeles based, full-time size 16/18 fit model and fashion industry leader with a career rooted in advocacy, expertise, and representation. She has worked extensively with top denim and apparel brands including Good American, Reformation, NYDJ, AVA&VIV, Max Studio, Celebrity Pink and 7 For All Mankind, and is proudly the first Target Certified Plus Size Fit Model for the California.
In addition to her work as a fit model, Shalon is the owner of the only black owned modeling agency on the west coast, creating pathways for greater inclusion and equity within the fashion industry. Her fit clientele spans luxury, contemporary, and mass-market brands such as Fendi, ZARA, IVY PARK, SKIMS, Adidas, Nordstrom, Volcom, Wild Fable, Dia & Co., Stitch Fix, Beyond Yoga, Macy’s, Torrid, and more.
Discovered at an early age, Shalon has built a successful career in the plus-size fashion space, including gracing the cover of Plus Model Magazine, modeling e-commerce for SKIMS, and being featured on the website of historic department store Selfridges in London. She has also worked with Banana Republic, Gap, and Orvis, walked in major plus fashion shows, and trained with acclaimed supermodel Coco Rocha and Keenyah Hill.
Shalon’s mission is to empower women, challenge outdated beauty standards, and actively reshape the fashion industry to be more inclusive, representative, and equitable.
A couple of notes to ensure this is a safe space for my guests to share their intimate and vulnerable body image stories in:
It can be easy to feel alone on your journey of existing in a body. I welcome the connection and support of one another in this space through considerate and curious comments.
These conversations are quite nuanced, complex, and oftentimes very vulnerable. Remember that everyone has their own body image story, and while someone else’s might look differently than yours, I encourage you to keep an open mind and stay empathetic.
Thank you for being here. By sharing this type of content, my hope is to inspire personal reflection and cultural questioning. Thank you and supporting me in exploring the effects of our culture’s beauty norms and body standards on human beings existing in today’s world.
Do you have a friend, family member or peer who might love this too? I’d be honored if you could help me spread the word about my writing and body image conversations!
While I’m not a licensed therapist, registered dietician, or medical health professional and cannot speak to body image topics from a clinical, trauma-informed place, I am an expert of lived experience. I’m an academic of my own body, and I’m passionate about facilitating conversations with other humans about their relationships with their bodies. I believe it’s important to continue conversations about healthy body image in creative spaces as a means to heal individuals as well as the collective whole. But just know the information presented in this medium is not professional mental health advice or medical advice, and any questions or concerns you have should always be directed to your health providers.
